Graphic Design

NeoVista Grab & Go Campaign

Created branding, packaging, social media graphics, and promotional materials for NeoVista Fresh Market to build a clean and recognizable brand.

IndustryFood & Grocery Retail

ClientNeoVista Fresh Market

Duration1 week

RoleGraphic Designer

NeoVista rotisserie chicken campaign displayed on a phone and poster

01 · The challenge

Problem

NeoVista Fresh Market needed marketing materials that matched its brand and helped promote its products. The goal was to create designs that were clear, eye-catching, and consistent across both digital and print materials.

Retail campaign

Designed for real shopping moments.

NeoVista Senior Tuesdays promotion displayed in a neighborhood market window — 01 Storefront promotion

NeoVista breakfast promotion displayed in a refrigerated grocery case — 02 Refrigerated case signage

NeoVista Grab and Go retail display inside the fresh market — 03 Grab & Go display

Campaign applications

Designed to work everywhere.

NeoVista promotional campaign mockup — Promotional design

02 · The response

Solution

I created a collection of social media graphics, packaging, posters, and promotional materials using NeoVista’s existing brand guidelines. Company-approved AI food renderings helped visualize menu items and create realistic marketing materials.

The solution in use

One visual system, multiple touchpoints.

NeoVista food promotion design — Product promotion

NeoVista final campaign presentation — Campaign presentation

03 · The thinking

Approach

I used NeoVista’s established colors, typography, and visual language to create a consistent family of print and digital materials. Each piece was designed to feel recognizable while giving the featured food and offers a strong visual focus.

Project summary

The final campaign connects packaging, social content, signage, and promotional design into one recognizable customer experience.

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